Its computers have always had miniscule market share, but a disproportionate (and carefully engineered) amount of media coverage portraying them as the preferred choice of artists, creative professionals, fashionistas, free thinkers and bohemians of all types. It’s also worked because Apple has been an underdog for a very long time.
The illusion needs careful and regular tending. This is the effect that glorifies every new feature and makes all faults and omissions seem insignificant in comparison.
This is what industry watchers call a “reality distortion field”, and Apple has used it to full advantage. It’s managed to use product design, marketing, user interaction and consumer psychology to imbibe its products with unmatched levels of desirability. Apple is a company we constantly watch because of its ability to balance hype with genuine innovation. Without delivering solid products and following through on promises, you’ll just fall flat on your face. TESTED 18 SUPERCHARGED PREMIUM GRAPHICS CARDS 7 DIGITAL VIDEO CAMERAS UNDER RS 35,000Įxpecting trust here’s only so far hype can take you. | 18 Graphics Cards and 7 Video Cameras | Uncover Windows 7's Secrets Rs 150īE A SOCIAL MEDIA MANAGER! TWEAK SECRET WINDOWS 7 SETTINGS Sh Shows you how h tto rev up your ride WIN! Rs 2 lakh worth of prizes including cool gadgets accessories, movies, books and software